# Texas Athletics and McCombs School launch Bevo Lab with Dell, Google Cloud, SHI

Digest AI · Research · published 2026-10-23T06:01:00Z

Canonical: https://digestai.news/story/texas-athletics-and-mccombs-school-launch-bevo-lab-with-dell-google-cl

## Summary

University of Texas Athletics and the Business of Sports Institute at the McCombs School of Business announced the creation of Bevo Lab, a sports‑intelligence platform that blends AI, data analytics and hands‑on student training.  The initiative, backed by Dell Technologies, Google Cloud and SHI International, will initially serve 21 varsity teams and more than 500 student‑athletes, consolidating game film, wearable data and other sources into a unified "Bevo Lakehouse" warehouse.

The lab will develop custom machine‑learning models, including a "transfer AI" framework for roster evaluation, and provide natural‑language interfaces for coaches and staff.  Google Cloud says early AI‑driven workflows already save UT coaches more than 15 hours per week in game preparation, while Dell supplies the secure, AI‑ready infrastructure and SHI integrates the technology stack.  Up to 40 student researchers each year will work under sports data analyst Kirk Goldsberry, gaining experience that can launch careers in tech and sports analytics.

Bevo Lab is positioned as a living laboratory and a potential benchmark for sports AI research, aiming to improve athletic performance and create a pipeline of talent for the growing analytics industry.

## Key points

- Bevo Lab will serve 21 varsity teams and over 500 student‑athletes with a unified AI‑driven analytics platform.
- Google Cloud reports AI workflows save UT coaches more than 15 hours per week in game preparation.
- Dell provides secure AI‑ready infrastructure; SHI integrates technologies into a scalable platform for research and training.

## Why it matters

The lab creates a benchmark for sports AI, giving coaches data‑driven insights and giving students real‑world experience in analytics.

## Sources

1. [Texas Athletics and McCombs School of Business Launch New Bevo Lab, Bringing Together Sports, AI and Analytics](https://aol.com/articles/texas-athletics-mccombs-school-business-130000000.html) (aol.com, 2026-10-23)

## Cite

Digest AI, "Texas Athletics and McCombs School launch Bevo Lab with Dell, Google Cloud, SHI", 23 October 2026, https://digestai.news/story/texas-athletics-and-mccombs-school-launch-bevo-lab-with-dell-google-cl

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