# Trendos chief outlines citation audit to improve AI answer visibility

Digest AI · Marketing & Small Business · published 2026-09-21T18:12:21Z

Canonical: https://digestai.news/story/trendos-chief-outlines-citation-audit-to-improve-ai-answer-visibility

## Summary

Gintare Rimolaityte, Chief Commercial Officer at Trendos, presented a webinar on mapping the sources that AI answers cite for different industries. She showed how to start with a set of 10 to 20 buyer‑focused questions, run them in AI search engines such as Google AI Overviews, Perplexity, ChatGPT and Gemini, and record the URLs that appear as citations. The analysis revealed that community‑generated sites and user reviews dominate the source mix for consumer products, IT services, and communication services, though the exact balance varies by engine.

Rimolaityte explained that simply tracking brand rankings in traditional search results misses the real drivers of AI visibility. By comparing where competitors appear and where a brand does not, marketers can create a concrete worklist – updating product pages, contributing to review sites, or publishing structured Q&A content. She also advised keeping engine‑specific reports, assigning owners, and revisiting the audit regularly to see how source shares shift over time. The webinar concluded with a Q&A on using video content and on translating audit findings into client‑ready recommendations.

## Key points

- Audit begins with 10‑20 buyer questions, runs them in multiple AI engines, and records cited URLs.
- Trendos found community and review sites dominate citations across consumer, IT, and communication sectors, with variations per engine.
- Workflow recommends comparing competitor citations, prioritizing owned, review, and community content, and assigning actionable tasks.

## Why it matters

Knowing which pages AI draws from lets marketers target the right content and outreach, boosting brand presence in AI‑generated answers and search.

## Sources

1. [How To Find The Sources Shaping AI Answers In Your Industry via @sejournal, @hethr_campbell](https://searchenginejournal.com/how-to-find-the-sources-shaping-ai-answers-in-your-industry/589756) (Search Engine Journal, 2026-09-21)

## Cite

Digest AI, "Trendos chief outlines citation audit to improve AI answer visibility", 21 September 2026, https://digestai.news/story/trendos-chief-outlines-citation-audit-to-improve-ai-answer-visibility

---

Written by Digest AI's editorial model from the linked sources; the sources are the record. Headlines, digests and key points are written by Digest AI and may be quoted with a link to the story page. Linked articles belong to their publishers. Terms: https://digestai.news/terms#reuse
JSON: https://digestai.news/story/trendos-chief-outlines-citation-audit-to-improve-ai-answer-visibility.json