# Trump orders AI rebrand to 'Super Intelligence' in executive order

Digest AI · Policy & Regulation · published 2026-11-03T04:18:47Z

Canonical: https://digestai.news/story/trump-orders-ai-rebrand-to-super-intelligence-in-executive-order

## Summary

President Trump signed an executive order in late September directing federal agencies to replace the term "artificial intelligence" with "Super Intelligence" (or "SI"). The administration argues that current AI systems amplify human ingenuity rather than merely imitating intelligence. This move follows a pattern of other rebrands, such as the Gulf of America, and is seen by some as a political loyalty test for media and tech leaders.

One month later, adoption is mixed. Government solicitations, including an ICE request for "SI-powered" surveillance, now use the new term, though some agencies like the NIH and FTC have shown inconsistencies or continued use of "AI." Defense Secretary Pete Hegseth and other officials have still used "AI" in public statements. The executive order also mandates that federal leaders draft a new legislative definition for "Super Intelligence" by the end of the month.

In the private sector, compliance is sparse. While Elon Musk and Mark Zuckerberg have used the term in earnings calls, executives from Amazon, Microsoft, and Alphabet largely continued to say "AI." Trump criticized the Wall Street Journal for not adopting the new terminology, suggesting future rules may ban "artificial intelligence" from government documents. Critics worry that turning the terminology into a partisan marker will hinder the national conversation about AI's impact on jobs and society.

## Key points

- Trump signed an executive order rebranding AI as "Super Intelligence" for government use.
- ICE issued a request for "SI-powered" surveillance for detention facilities.
- Only Musk and Zuckerberg consistently used the new term in recent earnings calls.

## Why it matters

The rebrand risks politicizing AI discourse, turning terminology into a loyalty test that could fragment public debate on critical issues like job displacement and safety.

## Sources

1. [Here’s who is falling in line for Trump’s “Super Intelligence” loyalty test](https://technologyreview.com/2026/11/02/1147932/heres-who-is-falling-in-line-for-trumps-super-intelligence-loyalty-test) (MIT Technology Review AI, 2026-11-03)

Part of the developing story: [United AI Superintelligence Rebrand Saga](https://digestai.news/thread/musk-and-zuckerberg-adopt-trumps-superintelligence-term-on-earnings-calls) (2 stories)

## Cite

Digest AI, "Trump orders AI rebrand to 'Super Intelligence' in executive order", 3 November 2026, https://digestai.news/story/trump-orders-ai-rebrand-to-super-intelligence-in-executive-order

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