{"version":1,"type":"story","url":"https://digestai.news/story/youtube-adds-shopping-features-to-ask-youtube-ai-search","json":"https://digestai.news/story/youtube-adds-shopping-features-to-ask-youtube-ai-search.json","markdown":"https://digestai.news/story/youtube-adds-shopping-features-to-ask-youtube-ai-search.md","slug":"youtube-adds-shopping-features-to-ask-youtube-ai-search","headline":"YouTube adds shopping features to Ask YouTube AI search","summary":"YouTube announced new shopping capabilities for its experimental Ask YouTube conversational search tool at the Made On YouTube event on Sept. 23. When users look for reviews of a specific product, the search may present videos in a side‑by‑side comparison table that lists product attributes and categories based on the viewer’s preferences. After clicking a video, Ask YouTube lets the viewer ask follow‑up questions about the product directly on the watch page, and voice commands can be used on TV devices.\n\nThe feature remains an experiment. Help pages say it is currently available to a limited number of English‑speaking users in the United States on computers, mobile or TV, with gradual expansion. The watch‑page version is accessible to signed‑in users 13 and older in dozens of countries and languages. Sundar Pichai noted that over 140 million users engaged with Ask YouTube on the watch page in June. Brands and e‑commerce teams can use the shopping experience to see which creator reviews appear and what attributes are shown, though YouTube does not detail how videos are selected or where the attribute data comes from.","keyPoints":["Ask YouTube now shows product review videos in a side‑by‑side comparison table when users search for a specific product.","After selecting a video, users can ask follow‑up questions about the product directly on the watch page, including via voice on TV.","The feature is limited to English‑speaking US users and is rolling out gradually, with over 140 million users having engaged with Ask YouTube in June."],"whyItMatters":"The comparison table lets shoppers quickly evaluate creator reviews and product specs within YouTube, giving brands a new channel to showcase products and potentially shifting e‑commerce discovery toward video‑first experiences.","category":{"slug":"marketing","name":"Marketing & Small Business","url":"https://digestai.news/category/marketing"},"entities":{"companies":["YouTube","Google","Alphabet"],"models":[],"people":["Johanna Voolich","Sundar Pichai"]},"firstPublishedAt":"2026-09-23T22:37:15Z","updatedAt":"2026-09-23T22:37:15Z","sourceCount":1,"hasPrimarySource":false,"sources":[{"outlet":"Search Engine Journal","title":"YouTube Adds Shopping Features To Ask YouTube AI Search via @sejournal, @MattGSouthern","url":"https://searchenginejournal.com/youtube-shopping-ask-youtube-ai-search/590662","publishedAt":"2026-09-23T22:37:15Z","type":"press","primary":false,"lead":true}],"sourceNotes":null,"discussions":[],"thread":{"title":"YouTube's AI-Powered Feed and Studio Overhaul","url":"https://digestai.news/thread/youtube-adds-ai-draft-feedback-and-dynamic-thumbnails-to-studio-app","storyCount":3},"cite":{"text":"Digest AI, \"YouTube adds shopping features to Ask YouTube AI search\", 23 September 2026, https://digestai.news/story/youtube-adds-shopping-features-to-ask-youtube-ai-search","publisher":"Digest AI","title":"YouTube adds shopping features to Ask YouTube AI search","datePublished":"2026-09-23T22:37:15Z","url":"https://digestai.news/story/youtube-adds-shopping-features-to-ask-youtube-ai-search"},"generatedBy":"Written by Digest AI's editorial model from the linked sources; the sources are the record.","license":"Headlines, digests and key points are written by Digest AI and may be quoted with a link to the story page. Linked articles belong to their publishers. Terms: https://digestai.news/terms#reuse"}