# YouTube says it will let users build custom feeds using Gemini AI

Digest AI · Agents & Tools · published 2026-09-23T14:30:00Z · updated 2026-09-23T14:37:20Z

Canonical: https://digestai.news/story/youtube-says-it-will-let-users-build-custom-feeds-using-gemini-ai

## Summary

YouTube announced a feature called custom feeds that lets users type a natural‑language description of the videos they want to see. The prompt is processed by Google’s Gemini AI model, which assembles a personalized feed that appears as a pinned tab on the home page. Users can specify interests, moods or contexts such as “video podcasts for a 30‑minute train commute” or “relaxing commentary videos to unwind with.”

The company says the AI‑driven approach lets people give detailed instructions about what to include, exclude or prioritize, and multiple custom feeds will become available on web and mobile starting next month. Existing main feed recommendations remain unchanged, so the new tabs are an optional way to explore the platform’s over 20 billion videos.

## Key points

- YouTube's custom feeds let users describe desired video topics in a prompt to generate a personalized feed
- The feature runs on Google’s Gemini AI model and appears as a pinned tab on the home page
- Rollout of multiple custom feeds begins next month on web and mobile, but the main YouTube feed remains unchanged

## Why it matters

Allows users to shape their video discovery, reducing reliance on algorithmic recommendations and giving creators a new way to reach niche audiences; demonstrates broader trend of AI‑driven personalisation across social platforms.

## Sources

1. [YouTube will let you build your own algorithm with AI](https://techcrunch.com/2026/09/23/youtube-will-let-you-build-your-own-algorithm-with-ai) (TechCrunch AI, 2026-09-23)
2. [At its Made on YouTube event, YouTube unveils Custom Feeds, an LLM-powered feature that lets users generate and save tailored homepage video feeds, for US users](https://wired.com/story/youtube-custom-feeds-let-you-steer-the-algorithm-without-breaking-it) (wired.com, 2026-09-23)
3. [YouTube Is Expanding Its AI Search to Be More Like Google’s](https://cnet.com/tech/services-and-software/youtube-expands-its-ai-search) (cnet.com, 2026-09-23)

Part of the developing story: [YouTube's AI-Powered Feed and Studio Overhaul](https://digestai.news/thread/youtube-adds-ai-draft-feedback-and-dynamic-thumbnails-to-studio-app) (2 stories)

## Cite

Digest AI, "YouTube says it will let users build custom feeds using Gemini AI", 23 September 2026, https://digestai.news/story/youtube-says-it-will-let-users-build-custom-feeds-using-gemini-ai

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