Apple CEO declares iPhone the best AI device, emphasizing privacy
At the Surprise and Shine event on September 9, 2026, Apple’s newly appointed CEO John Ternus outlined the company’s AI roadmap, declaring the iPhone the best AI device and positioning it as an “intelligent personal hub.” He succeeded Tim Cook, who moved to the role of executive chairman, and used the launch to signal that Apple will not introduce separate AI‑focused hardware.
Key points
- Apple CEO John Ternus announced at the Surprise and Shine event that the iPhone will remain Apple’s primary AI platform.
- He emphasized on‑device processing and data privacy, contrasting Apple Intelligence with competitors that collect user data.
- The “intelligent personal hub” vision calls for a powerful processor, large display, high‑quality cameras, microphones, long battery life, and seamless ecosystem integration.
Ternus said the hub must understand a user’s personal context, run AI models on‑device with a powerful processor, and tap cloud models when needed. It should feature a large display, high‑quality cameras, microphones, long battery life, and seamless integration across Apple services. He highlighted that Apple Intelligence runs on‑device whenever possible to safeguard data, contrasting rivals that collect user information. The comments frame Apple’s privacy‑first strategy as its competitive edge in the AI era.
Apple CEO John Ternus says the best AI device is still the iPhone
TechCrunch AI · 9 September 2026
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