Google's Gemini Enters Adobe’s Film Editing Software
Jim Cramer warned months ago that Google was targeting Adobe’s market, and now the tech giant has successfully integrated its AI platform, Gemini Enterprise, into Avid Media Composer. This integration marks a significant shift as it places Google’s software in direct competition with Adobe’s long-held position in Hollywood film editing. The move comes after Adobe reported Q3 earnings where the…
Key points
- Google's Gemini Enterprise integrated into Avid Media Composer
- Avid reported 120 professional editors using AI in their workflows
- Nearly 90% of Fortune 100 companies use Google Cloud’s Gemini Enterprise
Cramer Warned Google Was Coming for Adobe, and Now Gemini Is Inside Hollywood’s Editing Software
247wallst.com · 10 September 2026
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