Developing story · 2 episodes · 1 Oct to 2 Oct
AWS Expands AI Tools For Search And Conversion
The saga tracks Amazon Web Services' strategic rollout of advanced machine learning capabilities, starting with contextual bandits for marketing funnels. The latest episode highlights the introduction of multi-turn reinforcement learning fine-tuning for search agents on SageMaker AI.
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AWS shows multi-turn RL fine-tuning for search agents on SageMaker AI
AWS published a tutorial on using Amazon SageMaker AI's multi-turn reinforcement learning (MTRL) to fine-tune a Qwen3.6-27B model into a search agent. The agent uses BM25 and vector search tools…
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AWS shows how contextual bandits lift conversions in acquisition funnels
AWS’s blog post details how Amazon Payments used a multi-objective contextual bandit on Amazon SageMaker AI to personalize content across a three-stage acquisition funnel. In a seven-week A/B test,…
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