Marketing & Small Business
Practical AI for marketers and small businesses: tools, features and how-tos for content, ads, search, social, email and sales you can use this week.
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Adobe reaches 3 million learners with free AI training
Adobe has reached over 3 million learners in its Digital Academy this year, aiming for a total of 30 million by 2030. The academy offers creative and digital skills training worldwide, including partnerships with…
1 sourceMarTech -
Opinion: AI content parity is insufficient; validated workflows need new knowledge
Bill Hunt argues that standard AI-assisted content workflows often fail because they focus on achieving 'me-too parity' with competitors rather than providing genuine information gain. In a case study, newly created…
1 sourceSearch Engine Journal -
ChatGPT Ads Aren’t Paid Search – 5 Questions To Answer Before You Shift Budget
As ChatGPT Ads expand, more PPC teams are considering whether to move some of their paid search budget. While it makes sense that search marketers would be involved, treating ChatGPT as another search channel is…
1 sourceSearch Engine Journal -
Google Rolls Out Cart Transfer and Expanded Checkout Testing in UCP Hub
Google is rolling out cart transfer and expanded checkout testing in the Merchant Center hub for the Universal Commerce Protocol (UCP). Merchants can enable a path that lets shoppers move items from Google to their own…
1 sourceSearch Engine Journal -
Eight agencies are redefining AI‑powered marketing services
Eight marketing agencies are experimenting with new AI‑centric business models, moving beyond simply tacking AI onto existing offerings. They are building AI‑native agents, consulting services, and end‑to‑end systems…
1 sourceMarketing AI Institute -
Google expands agentic commerce tools for holiday retail
Google has announced several updates to its agentic commerce ecosystem, aimed at helping retailers capture holiday sales through AI-driven discovery and checkout. The company has made AI performance insights generally…
1 source primary sourceGoogle Ads & Commerce Blog -
Brand Protection in AI Search: Audit & Defend Your Brand
This article discusses how to protect your brand from misuse in search and AI systems. It covers auditing what people find, and defending against inaccurate or misleading information. Key points include ensuring…
1 sourceSearch Engine Journal -
Marketing teams urged to turn jobs into AI tools, asks Andy Crestodina
Marketing teams are being told to draft faster, publish more, and automate busywork, but Andy Crestodina suggests the real opportunity lies in turning parts of a job into AI tools that keep working for you. He will…
1 sourceMarketing AI Institute -
23 Marketing AI Platforms Marketers Should Know About
The article highlights 23 AI-powered marketing platforms that are transforming how marketers operate. From Acquia's content management platform with AI agents, to CallRail’s call analysis and lead qualification, the…
1 sourceMarketing AI Institute
