Company
Forrester
2 stories mentioning Forrester, newest first, each with its sources and discussion. Follow to see new ones on your front page.
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Companies Measure AI Wrongly for Customer Value
In recent years, significant investments have been made in AI infrastructure compared to the funding allocated to building highways over decades. A new study by Epsilon and Forrester reveals that most companies are…
1 sourceMarTech -
Why 89% of Enterprise AI Agent Pilots Fail to Reach Production
Recent industry research from Deloitte, Gartner, and McKinsey reveals a massive gap between AI agent experimentation and actual deployment. While 78% of enterprises have initiated agent pilots, only 14% have…
2 sources primary sourceAI NewsAnthropic Engineering
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Companies Measure AI Wrongly for Customer Value (16 September 2026).