Company

IDC

2 stories mentioning IDC, newest first, each with its sources and discussion. Follow to see new ones on your front page.

Business & Funding 23 Sept new

Apple pitches Macs as local AI alternative to Nvidia and Microsoft

Apple is aggressively targeting the enterprise AI market by positioning its high-end Macs as a cost-effective alternative to cloud infrastructure dominated by Nvidia and Microsoft. The company argues that businesses…

1 source

finance.yahoo.com
Marketing & Small Business 23 Sept new

Opinion: marketers must leverage existing customer knowledge for AI advantage

Gartner’s 2026 CMO Spend Survey shows CMOs allocate 15.3% of marketing budgets to AI initiatives, yet only 30% say their organizations have mature or fully developed AI readiness capabilities. Forrester reported in…

1 source

MarTech

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Apple pitches Macs as local AI alternative to Nvidia and Microsoft (23 September 2026).

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hot Anthropic releases Claude Opus 5.5 with $4 input and $20 output pricing, claiming 40% lower cost than Opus 5 21 Sept new Advancing Private AI Compute with secure, server-side memory 23 Sept hot YouTube adds AI draft feedback and dynamic thumbnails to Studio app 23 Sept new HubSpot explains how AEO checkers track brand visibility in AI answer engines 23 Sept hot OpenAI's GPT-6 Astra: Changing Work and Research 6 Sept new Meta unveils Ray‑Ban Meta Gen 3 glasses and Luna audio‑only variant 22 Sept hot Amazon expands Seller Assistant from chatbot to operating system for merchants 23 Sept new Google launches Gemini 3.8 Flash and Flash‑Lite text‑to‑speech models 23 Sept