Apple may boost revenue via third-party AI apps, CFO says
Apple’s chief financial officer, Kevan Parekh, indicated on the company’s latest earnings call that it may seek to increase services revenue by leveraging third-party AI applications and partnerships. While Apple did not specify the exact mechanism, reports suggest the company could distribute third-party AI agents through the App Store and take a commission on their revenue. This potential…
Key points
- Apple CFO Kevan Parekh said AI offers opportunities in third-party apps and partnerships to boost revenue.
- Reuters reported investors wonder if Apple will take a cut of third-party AI agent revenue via the App Store.
- Apple expects services growth of 8% to 9% in the December quarter despite App Store headwinds.
Parekh noted that AI provides a compelling reason for customers to upgrade devices, but he did not elaborate on the specific opportunities available through third-party apps. The company expects services growth to be between 8% and 9% in the December quarter, despite headwinds from third-party licensing and foreign exchange rates. Apple has traditionally controlled payments tightly, but legal challenges, including a lawsuit by Epic Games, have forced it to allow outside payment systems in some cases. TechCrunch has reached out to Apple for further clarification on these plans.
Apple may try to increase revenue by doing...something with third-party AI apps
TechCrunch AI · 3 November 2026
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