Baba raises $40M Series A led by FirstMark for Medicare AI tools
Applied AI company Baba has secured $40 million in Series A funding to expand its platform for Medicare and Medicaid patients. FirstMark Capital led the round, joined by CVS Health Ventures, Valtruis, and returning investors General Catalyst, Genius Ventures, and Ground Up Ventures. The funding aims to modernize the healthcare experience for rural, older, and complex-care patients by connecting…
Key points
- Baba raised $40M in Series A funding led by FirstMark Capital.
- The company supports over 10,000 patients with 100,000 families on a waiting list.
- Baba launched BabaBench to measure AI agents' ability to handle patient advocacy tasks.
Founded in 2025, Baba currently supports over 10,000 patients, with executives stating that 100,000 families are on its waiting list. The U.S. Centers for Medicare and Medicaid Services selected Baba for the 10-year ACCESS model. CEO Connor Sweeney told Fierce Healthcare that the capital will help scale care delivery and deepen value-based arrangements with payers, moving toward a model where the company takes on more risk.
The company is also developing an applied research effort for AI solutions in complex care. It recently launched BabaBench, a benchmark designed to measure the ability of frontier AI agents to handle long-horizon patient advocacy tasks, such as managing paperwork, billing, and insurer calls.
The story so far
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Baba, which develops AI tools to help Medicare and Medicaid patients connect to care teams and handle advocacy tasks, raised a $40M Series A led by FirstMark
fiercehealthcare.com · 21 October 2026
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