Baidu adds AI Traffic Analysis dashboard to webmaster tools
Baidu has introduced an AI Traffic Analysis section in its webmaster tools, visible since mid‑September. The dashboard tracks four metrics—AI citations, AI impressions, AI clicks, and AI CTR (clicks divided by citations)—and includes trend charts, top‑keyword and top‑page tables capped at 50,000 entries. Baidu says the feature is rolling out in phases and the data service has not started, so the…
Key points
- Baidu’s AI Traffic Analysis tracks citations, impressions, clicks, and CTR for AI‑generated answers.
- Data is not live yet; dashboards are empty while the service rolls out in phases.
- AI CTR is calculated as clicks divided by citations, not by impressions.
The CTR calculation differs from standard search console logic, potentially understating link performance because citations can occur without impressions. The report covers only traditional search scenarios and excludes Baidu’s standalone AI products and other Chinese AI search platforms such as Doubao, DeepSeek, Qwen/Quark, and Kimi. The keyword table is highlighted as the most valuable part, offering unique demand data for Chinese SEO. The article advises SEOs to verify their sites, record baselines once data becomes available, and treat Baidu’s metrics as hypotheses rather than definitive ranking signals.
Baidu Now Measures AI Citations: Here’s What SEOs Should (And Shouldn’t) Read Into It via @sejournal, @MPentzek
Search Engine Journal · 23 September 2026
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This text was published by Search Engine Journal and written by Marcus Pentzek. It is reproduced here with attribution so you can read it in full; the rights remain with the publisher. Read it at the source ↗
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