Branch adds ChatGPT Ads attribution across apps, web and desktop
Branch announced support for ChatGPT Ads attribution across mobile apps, websites and desktop applications. The new feature lets advertisers measure customer activity generated by ChatGPT Ads campaigns and link that activity to installs, app opens, conversions and other downstream business outcomes.
Key points
- Branch now supports ChatGPT Ads attribution across mobile apps, websites and desktop
- Advertisers can link ChatGPT Ads activity to installs, app opens, conversions and share events with OpenAI for optimization
- CEO David Karnstedt says AI discovery is part of the broader customer journey, not a separate category
Branch can connect mobile, web‑to‑app and web journeys to ChatGPT Ads campaigns, attribute down‑funnel app and web activity, and pass selected conversion events back to OpenAI for optimization. CEO David Karnstedt said AI discovery is part of the broader customer journey, not a separate marketing category.
The company claims its cross‑platform, full‑funnel measurement gives marketers a foundation to test ChatGPT Ads as a growth channel and link experiments to real conversion and revenue outcomes.
Branch Expands AI Measurement With ChatGPT Ads Attribution Across App, Web and Desktop
finance.yahoo.com · 24 September 2026
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