Confido raises $55M Series B led by Insight Partners
Confido, an AI‑powered workflow automation provider for consumer packaged goods, recently raised a $55M Series B led by Insight Partners, with participation from Trenches Capital, Watchfire, Barrel Ventures, Footwork and Y Combinator. The company says it has grown 5x year‑over‑year since its last round and now serves more than 250 brands, including Daisy, Dude Wipes, Kettle & Fire, Unilever and…
Key points
- Confido raises $55M Series B led by Insight Partners
- More than 250 CPG brands use Confido, handling over $30B in retail sales planning
- Confido’s AI platform unifies finance, accounting, sales and operations for consumer packaged goods
Confido’s CEO Justin Hunter said the firm was founded to replace disconnected tools with purpose‑built AI workflows that can execute work across the entire commercial cycle. The company operates on a yearly subscription model, selling a la carte but most users purchase the full suite. Confido says its focus is on expanding AI capabilities and launching new agent‑driven workflows to improve forecasting, operational planning and financial performance for brands.
The funding round signals investor confidence in the market opportunity and Confido’s execution, with Insight Partners leading the $55M round and existing investors increasing their commitment. The total funding now stands at $77M.
NYC-based Confido, a provider of AI-powered workflow automation tools for consumer packaged goods companies, raised a $55M Series B led by Insight Partners
alleywatch.com · 23 September 2026
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