Google joins IETF’s AI training control proposal for publishers
Google announced it will adopt a proposed AI training control from the IETF’s AIPREF working group, letting website owners set preferences for multiple AI providers in one step via robots.txt. The move follows calls from publishers, regulators, and civil society for a unified way to manage AI training permissions across platforms like Bing, OpenAI, and Anthropic. Google plans to implement the…
Key points
- Google will adopt IETF’s AI training control proposal in 2027 via robots.txt
- Publishers can set preferences for multiple AI providers in one step, replacing per-company settings
- Existing controls like Google-Extended will continue alongside the new mechanism
Google Adopts New AI Training Control
seroundtable.com · 30 October 2026
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