Meta survey finds 76% of APAC small businesses report AI productivity gains
A YouGov study commissioned by Meta surveyed 3,983 small business owners across nine Asia-Pacific markets between August 6 and September 2, 2026. The survey found that 84% of respondents currently use artificial intelligence, 76% report a positive impact on productivity, and 71% report revenue or sales gains over the prior 12 months. Additionally, 80% agree AI helps them compete against larger…
Key points
- YouGov surveyed 3,983 small business owners across nine Asia-Pacific markets between August 6 and September 2, 2026.
- 76% of respondents report productivity gains from AI, while 71% report positive revenue or sales impacts.
- 86% say small businesses need more guidance, with 51% citing training costs as a key barrier.
Despite widespread usage, 86% of owners say small businesses need more guidance to achieve the full benefits of the technology. Cost is the leading obstacle to training, cited by 51% of respondents. Owners expressed demand for clearer information on return on investment, free training, and guidance around data privacy and security.
Meta used the findings to highlight its Small Business Growth Academy and commercial AI tools, such as Advantage+ ad automation and Meta Business Agent. The nine surveyed markets comprise Australia, Singapore, Vietnam, Indonesia, Taiwan, India, Thailand, Japan, and Hong Kong.
More Than Three Quarters of Small Business Owners Say AI Makes Them More Productive, But Most Need More Guidance
Meta Newsroom · 15 October 2026
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