Nvidia raises Shield TV Pro price by $100 citing AI-driven component costs
Nvidia increased the price of its Shield TV Pro streaming box from $199.99 to $299.99 effective October 2, 2026. The device, which launched in 2019 with a Tegra X1+ processor, is still actively manufactured and sells out, according to Nvidia's Andrew Bell. A company spokesperson confirmed the $100 hike is due to substantially increased component costs, particularly memory, driven by generative…
Key points
- Shield TV Pro price jumps from $199.99 to $299.99 effective October 2, 2026
- Nvidia blames AI-driven memory and component cost increases across the industry
- Device launched in 2019 with Tegra X1+ processor and remains in active production
The 7-year-old Nvidia Shield TV is now $100 more expensive thanks to AI
Ars Technica AI · 2 October 2026
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