OpenAI and others face AI safety breaches despite frameworks

Researchers from UNSW Business School and Babson College propose a framework called Responsible Innovation Orientation (RIO) to address this. Their study, published in the Journal of Product Innovation Management, identifies four organizational competencies—anticipation, reflexivity, inclusion, and responsiveness—that distinguish firms handling emerging tech responsibly. Current safety measures often treat responsibility as a compliance checkpoint, but RIO treats it as an ongoing dynamic capability, adjusting to new risks as they emerge. The authors interviewed 23 senior figures across 17 firms (pharma, food, chemicals, banking, and consumer goods) and found that commercial decisions—like access controls, scaling speed, or partnerships—often shape harm more than technical design alone. Without leadership commitment, a clear purpose beyond profit, psychological safety for staff, and shared learning across teams, these competencies fail to take root.