OpenAI says Apple ChatGPT integration underperformed as AI partnership frays
OpenAI’s court filing, cited by the Financial Times, states that the ChatGPT feature embedded in iPhones after the 2024 Apple Intelligence launch generated far less user engagement than the company had forecast. The filing notes that within a month of launch OpenAI lowered its weekly active‑user projections and, by the summer of 2025, deemed the integration dramatically underperforming. A key…
Key points
- OpenAI’s filing says Apple’s ChatGPT integration delivered far less engagement than expected after the 2024 Apple Intelligence launch.
- The feature is off by default, requiring a multistep enable process, which the filing cites as a cause of weak uptake.
- Underperformance coincides with Apple’s July trade‑secrets lawsuit against OpenAI and ongoing xAI antitrust litigation.
The weak uptake is linked to a deteriorating relationship between the two firms. Apple filed a trade‑secrets lawsuit against OpenAI in July, accusing large‑scale theft, while litigation involving Elon Musk’s xAI on antitrust grounds also references the partnership. Apple has meanwhile introduced a Google‑powered Siri AI for English beta users and delayed the EU Siri rollout, citing competition rules, adding further pressure on its AI strategy and investor confidence.
OpenAI says Apple ChatGPT integration underperformed as AI partnership frays
tradersunion.com · 23 September 2026
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