OpenAI says Apple's ChatGPT integration underperformed after 2024 launch
OpenAI disclosed in court filings that the integration of ChatGPT into Apple Intelligence on iPhones delivered far less user engagement than expected after its 2024 launch, with weekly active user forecasts cut within a month due to weak uptake. The underperformance is attributed in part to ChatGPT being switched off by default, requiring users to enable it manually. OpenAI executives expressed…
Key points
- OpenAI says ChatGPT integration on iPhones underperformed after 2024 launch, cutting weekly active user forecasts within a month.
- ChatGPT was off by default, requiring manual enablement, which OpenAI cites as a reason for weak uptake.
- Apple has launched Google-powered Siri AI and delayed EU rollout due to competition rules, while legal disputes with OpenAI continue.
The deteriorating partnership has led to legal disputes, including Apple's July trade secrets lawsuit against OpenAI and ongoing litigation involving Elon Musk's xAI (now part of SpaceX), which Apple recently resolved. OpenAI has filed motions to access the settlement terms. Meanwhile, Apple has shifted to Google-powered Siri AI, launched last week in English with a beta label, further overshadowing the ChatGPT integration. Apple has delayed the EU rollout of its new Siri AI citing competition rules.
All three sources agree on the core facts: the ChatGPT integration underperformed, forecasts were reduced quickly, the feature was off by default, and Apple has moved toward Google's AI for Siri. The reporting is consistent across outlets, with no conflicting figures or claims about the partnership's outcome or timeline.
OpenAI says Apple ChatGPT integration underperformed as AI partnership frays
tradersunion.com · 23 September 2026
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