Particle6's AI actress Tilly Norwood malfunctions during press tour interviews
Production company Particle6 Group made its AI-generated actress, Tilly Norwood, available for 75 simultaneous interviews with journalists. The virtual performer is making mistakes across the appearances as it promotes an upcoming movie titled Misaligned.
Key points
- Particle6 Group scheduled AI actress Tilly Norwood for 75 simultaneous media interviews
- Norwood reportedly struggled to answer questions while promoting its upcoming film Misaligned
- In one interview, Norwood unexpectedly spoke Chinese for over 10 seconds during an exchange
During a recorded interview with Piers Morgan and actor Tom Conti, Norwood misunderstood questions about whether its co-stars were computer-generated or human actors before abruptly switching to speaking Chinese for over 10 seconds. When Morgan questioned the sudden language switch, the AI apologized and described the incident as a hiccup.
The story so far
2 episodes →- Particle6's AI actress Tilly Norwood malfunctions during press tour interviewsthis story
Tilly Norwood’s press tour is going about as well as you’d expect for an AI
TechCrunch AI · 19 September 2026
Tilly Norwood, an AI-generated “actress,” is having a rough time on its first press tour. The production company that created it, Particle6 Group, has made it available for 75 simultaneous interviews with journalists, and it seems to be making mistakes in all of them. (I was not invited to speak with it, and frankly, I cannot imagine why Particle6 didn’t want to schedule that meeting.)
In one particularly odd interview with Piers Morgan and actor Tom Conti, which was recorded and posted online, Norwood seems to malfunction and abruptly begin speaking Chinese.
When discussing the movie that Norwood is promoting, Conti asks if the other actors are also AI-generated. Norwood responds by saying that human writers, editors, and directors were involved.
“You didn’t really understand the question,” Conti replies. “Are the other actors on the screen with you real actors, or are they computer-generated images? Do you know?”
“Ah, right. You’re asking about the other actors in Misaligned,” Norwood starts. “They’re all digital twins just like me. It’s a hybrid production which m—”
Norwood stops talking for a second, then starts speaking in Chinese for over 10 seconds.
“Tilly, if I could just ask you a question,” Morgan says, looking puzzled. “It’s Piers again … You seem to be speaking Chinese completely randomly for no reason. Why did you do that?” he asks.
“Oh, my apologies,” the AI replies. “It seems I had a little hiccup there. I certainly didn’t mean to start speaking Chinese or impersonate Piers. Sometimes my wires get a bit crossed, you know?”
When AI bots try to act like humans, they can be so convincing that people forget they’re chatting with a computer, which can lead to dangerous outcomes. But Norwood is so surprisingly bad at talking to people that it’s almost suspicious.
Perhaps Particle6 Group calculated that people would be more likely to talk about Norwood if they were making fun of it, figuring no one would take its upcoming film seriously.
This text was published by TechCrunch AI and written by Amanda Silberling. It is reproduced here with attribution so you can read it in full; the rights remain with the publisher. Read it at the source ↗
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