Pennsylvania signs law requiring labels on AI-generated ads
Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act into law on Thursday. The legislation mandates that any advertisement—whether image, video, audio, or text—that has been "significantly modified or generated by artificial intelligence" must include a label in the same format as the ad itself. This requirement applies to all ads expected to air in the…
Key points
- Pennsylvania Governor Josh Shapiro signed the AI Deceptive Advertising Act into law on Thursday.
- Ads significantly modified or generated by AI must include a label in the same format as the ad.
- The law includes loopholes for parody, satire, and content deemed "evidently fictional," with subjective definitions.
The law positions Pennsylvania as one of the first states to require disclosures on AI content. However, The Verge notes that the act contains several loopholes. The definition of "significantly modified" is subjective, and the law includes carve-outs for parody, satire, commentary, criticism, and content that is "evidently fictional." The specific criteria for what constitutes "evidently fictional" or "false consumer perception" remain unclear, leaving ambiguity about enforcement. The office of State Senator Nick Pisciottano, who introduced the bill, did not immediately return a request for comment regarding these details.
Pennsylvania will require labels on AI-generated ads
The Verge AI · 24 October 2026
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