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Study finds AI shopping assistants wrong 86% of the time on prices and specs

A study by Product.ai tested free and paid versions of four AI models—ChatGPT, Gemini, Perplexity, and Claude—on 220 shopping questions. The models provided incorrect or conflicting information in 86% of responses, with comparison questions wrong 97% of the time. Errors included outdated product listings, contradictory prices, and exaggerated specifications. For high-cost items like laptops,…

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Key points

  • Product.ai tested four AI models on 220 shopping questions, finding 86% of answers wrong or conflicting
  • Comparison questions were wrong 97% of the time, with median price errors of $300 for high-cost items
  • 10% of incorrect responses had errors of $500 or more, per the study’s researchers
Full story from tech.co · by Conor Cawley · via Search: ChatGPTOpen source ↗

Study: AI Shopping Assistants Are Wrong 86% of the Time

tech.co · 25 September 2026

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This text was published by tech.co and written by Conor Cawley. It is reproduced here with attribution so you can read it in full; the rights remain with the publisher. Read it at the source ↗

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The headline, key points and digest above were generated by Digest AI's editorial model from the linked sources. Automated summaries can contain errors: the sources are the record. Spotted a mistake? Tell us. Published by Martin K., who runs Digest AI and handles corrections.

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