Trump's AI rebrand spurs 2,199% jump in .si domain registrations
Slovenia's national domain registry reported an unprecedented surge in .si domain registrations in September, with 44,000 new addresses purchased compared to fewer than 2,000 in August. Registry spokesperson Klara Herman said the 2,199% increase was clearly visible in the data, particularly on September 30 when 11,000 registrations were recorded in a single day. Herman was cautious about…
Key points
- Slovenian .si domain registrations jumped from under 2,000 to 44,000 in September
- Trump called for AI to be renamed "super intelligence" (SI) in UN speech on Sept 11
- Trump signed executive order requiring US agencies to use SI instead of AI
Trump's AI rebrand causes 'unprecedented' demand for Slovenian website names
BBC Technology · 1 October 2026
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