Vitality and Google Expand Technology Partnership to Bring AI-Driven Health Platform to the United States to Incentivize Healthier Behaviors

Vitality AI, built on Google Cloud and using Gemini Enterprise, expands into the U.S. market — bringing proven personalized health recommendations, coaching, and incentives to health plans and employers at scale

NEW YORK, Sept. 17, 2026 /PRNewswire/ -- Vitality, a global leader in behavioral change across insurance and health plans, in partnership with Google, today announced the extension of Vitality AI into the United States. Built on Google Cloud and Gemini Enterprise, the platform is already delivering measurable results internationally addressing one of healthcare's most persistent challenges: helping people take meaningful action to improve their health.

The expansion comes as U.S. employers face mounting employee health benefit costs, health plans experience low engagement, and people struggle to navigate complex healthcare systems. Vitality AI delivers a solution through personalized recommendations, coaching, and incentives to generate long-term healthier behaviors.

Vitality AI uses Google Cloud's leading AI and data analytics technologies, including Gemini Enterprise and Google's Gemini models, coupled with Vitality's dataset of more than 2,800 unique health and behavioral dimensions. By analyzing an individual's health profile, lifestyle, and risk factors, Vitality AI generates personalized insights at a 99.2% accuracy rate based on physicians' review.*

Engagement driven clinical and behavioral outcomes of Vitality AI

Vitality AI's personalized incentives have delivered measurable clinical and financial impact across international markets to date:

• Engagement and incentive effectiveness - Members receiving personalized, AI-driven recommendations were 3.3 times more likely to complete a mental wellbeing assessment, 2.7 times more likely to complete an online health review, and 1.4 times more likely to complete a colorectal cancer screening.*
• 97% of members found their personalized AI reports useful, rating their likelihood of acting on the AI's recommendations at 8.8 out of 10 – which rose to 9.32 out of 10 when localized incentives were added.*
• Physical activity, sleep, and wellbeing - High-BMI participants achieved a 200%+ increase in physical activity after enrollment on Vitality AI.***
• Members who completed the personalized steps program sustained an average 40% improvement in their daily step counts.****
• Participants who improved their sleep habits gained an average of 2+ hours of additional sleep per week, which was associated with 5% lower in-hospital claims.*****
• 87% of coaching participants presenting with extreme stress reported a measurable improvement in their overall wellbeing.***
• Preventative care and early detection - Recommending and incentivizing cancer screenings led to an estimated 23,302 additional screenings in 2025, resulting in 219 early detections and an estimated six deaths prevented.******
• Low-cost, targeted rewards proved highly effective – a $31 incentive increased the likelihood of cholesterol testing by 52%, while rewards ranging from $19 to $45 drove similar increases for pap smears, mammograms, and colorectal screenings.******