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Developing story · 2 episodes · 13 Oct to 24 Oct

Athletes Navigate AI Likeness Rights and Regulation

The saga tracks the evolving legal and commercial landscape of AI-generated athlete likenesses in Australian sports. It currently stands at a crossroads where regulators are enforcing consent mandates while individual players actively monetize their digital identities.

  1. Socceroo Cristian Volpato licenses AI likeness to Callandor

    Australian footballer Cristian Volpato has signed a deal with California-based company Callandor to license his AI likeness, voice, and biometric data. The agreement grants Callandor exclusive…

    1 source
  2. AFL orders Sportsbet to halt AI-generated player content without consent

    The Australian Football League (AFL) has instructed its official gambling partner, Sportsbet, to stop using AI-generated content featuring its players without permission. The directive follows…

    1 source
Who and what
AFLSportsbetAFL Players’ AssociationFederal GovernmentCallandorSassuoloHyperknownSony PicturesMGMLachie NealeWill AshcroftSam Mitchell