AFL orders Sportsbet to halt AI-generated player content without consent
The Australian Football League (AFL) has instructed its official gambling partner, Sportsbet, to stop using AI-generated content featuring its players without permission. The directive follows concerns raised by the AFL Players’ Association (AFLPA) and comes ahead of new federal laws banning athletes in gambling ads, set to take effect next year. Sportsbet had created AI videos depicting players…
Key points
- AFL demands Sportsbet stop AI-generated player content without consent, citing collective bargaining agreement violations
- Sportsbet removed AI videos of Lachie Neale and Will Ashcroft mimicking celebrity lines, despite age-restrictions
- New federal laws banning athletes in gambling ads take effect next year, but AI-generated imagery remains unregulated
Sportsbet defended its approach, stating it aims to entertain fans and engage with sports content. However, critics—including independent senator David Pocock and academic Dr. Mark Johnson—highlighted ethical and regulatory gaps, particularly around deepfake risks and gambling promotion. The AFL emphasized ongoing dialogue with partners on AI content as the technology evolves.
AFL tells Sportsbet to stop using players in AI generated content
The Guardian AI · 13 October 2026
Loading the full article…
This text was published by The Guardian AI and written by Henry Belot. It is reproduced here with attribution so you can read it in full; the rights remain with the publisher. Read it at the source ↗
The headline, key points and digest above were generated by Digest AI's editorial model from the linked sources. Automated summaries can contain errors: the sources are the record. Spotted a mistake? Tell us. Published by Martin K., who runs Digest AI and handles corrections.
More in Policy & Regulation
All →- Graylark’s Raven identifies homes from interior photos, per demo · 1 src
- Microsoft CEO Nadella urges treating AI models as compromised by default · 2 src
- Google expands SynthID detector to check all partner AI content globally · 1 src
- OpenAI enables EU-only watermark for ChatGPT outputs by default · 1 src
- OpenAI and Anthropic reportedly rehearse AI disaster scenarios · 1 src
Comments
via GitHub Discussions