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Developing story · 2 episodes · 23 Sept to 29 Sept

OpenAI Expands ChatGPT Ads Across Asia

The saga chronicles OpenAI's expansion of ChatGPT advertising into Asian markets and its subsequent performance reporting. After the latest episode, OpenAI reports that ChatGPT ads have exceeded a 1% click-through rate in Brazil, Mexico, and Japan, signaling robust engagement.

  1. OpenAI reports ChatGPT ads exceed 1% click‑through rate in Brazil, Mexico, Japan

    ChatGPT ads generated click‑through rates (CTR) between 0.6% and 0.75% for Free and Go users in the U.S., U.K., Canada, Australia and New Zealand, while Brazil, Mexico, Japan and South Korea saw…

    2 sources
  2. OpenAI expands ChatGPT Ads to seven Asian markets

    OpenAI has announced the expansion of ChatGPT Ads to seven new markets: Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam, and Taiwan. This move follows earlier launches in…

    4 sources primary source
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