OpenAI introduces visual ad format in ChatGPT and expands measurement tools
OpenAI announced a new visual ad format for ChatGPT that will be tested during image generation later this month in the US with an initial group of advertisers. The ads will be clearly labeled and separate from generated images, and OpenAI reiterated that ads do not influence ChatGPT’s responses. The platform reaches 1.2 billion people weekly, according to all three sources.
What you can do with it
AI at Work →Show product usage with ChatGPT
Displays labeled visual ads during image generation.
- Who for
- marketers
- Cost
- Price not stated
- Effort
- minutes
Use it for
- Show product usage
- Highlight brand story
- Drive new customer discovery
Watch out US only for initial testing; ads do not influence AI answers
Not for everyone United States only
ChatGPT in the tool directory · 8 changes covered
Key points from the news
- OpenAI will test a new visual ad format in ChatGPT during image generation later this month in the US with an initial group of advertisers.
- Ads will be clearly labeled, separate from generated content, and will not influence ChatGPT’s answers.
- OpenAI expanded measurement tools with integrations to Hightouch, Tealium, LiveRamp, and partners like AppsFlyer, Triple Whale, and DV Rockerbox, citing early results from WeightWatchers, Dose, and Portland Leather.
OpenAI also expanded its measurement toolkit and partner ecosystem, integrating with Hightouch, Tealium, and LiveRamp for conversion data, and adding attribution partners including AppsFlyer, Triple Whale, Adjust, DV Rockerbox, Northbeam, Branch, Singular, Kochava, Airbridge, and Tenjin. Full-funnel partners Fospha, Measured, and INCRMNTAL were named, along with incrementality experiments involving Haus, Measured, and WorkMagic. Early results cited include DV Rockerbox reporting a 15.3% lower CPA for WeightWatchers, WorkMagic measuring a 67% lift from net-new customers for Dose, and Triple Whale noting 93% of Portland Leather’s ChatGPT-driven visitors were new.
Additionally, OpenAI is developing brand suitability evaluation pilots with DoubleVerify and Integral Ad Science to assess ad placement safety without accessing private conversations. All sources confirm the updates align with OpenAI’s ad principles: answers remain independent, conversations private, and users in control.
The story so far
3 episodes →- OpenAI introduces visual ad format in ChatGPT and expands measurement toolsthis story
Building advertising for the way people use AI
OpenAI · 5 October 2026
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