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Developing story · 2 episodes · 29 Oct to 1 Nov

Reddit Battles Google AI Mode Traffic

The saga follows Reddit's struggle as Google's new AI Mode cuts referral traffic, causing a sharp drop in user visits and a plunge in Reddit's stock. After the latest report, Reddit's shares have fallen 29% and the company warns of continued traffic losses.

  1. Reddit stock falls 29% as Google AI Mode reduces traffic, CEO says

    Reddit’s shares dropped 29% to $91.73 on Friday, wiping more than $7 billion off its market value, after Google’s new AI‑driven “AI Mode” began answering many queries directly and cutting…

    1 source
  2. Reddit CEO says Google’s AI Mode does not drive traffic as search referrals drop over 1 million weekly

    Reddit CEO Steve Huffman stated that Google’s AI Overviews and AI Mode do not drive traffic to the platform, citing a decline in search referral traffic of more than 1 million referrals per week on…

    7 sources
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