Developing story · 2 episodes · 7 Oct to 14 Oct
The Hidden Flaws in AI Visibility Scoring
The saga tracks the evolution of AI visibility analytics, beginning with Semrush's introduction of citation tracking features. It now highlights how current scoring systems may obscure underlying performance issues for users.
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Your AI visibility score may be hiding a problem
Semrush’s 2026 AI Visibility Index reveals a disconnect between brand mentions and citations across AI platforms. In 22 categories and four platforms, fewer than half of the top 100 mentioned brands…
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Semrush adds AI citation tracking to Prompt Tracking tool
Semrush’s Prompt Tracking now includes a Sources report that shows which websites AI platforms cite for tracked prompts. The tool helps marketers spot gaps where competitors or third-party sites…
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