Semrush news
The latest Semrush news, : Scrunch and Semrush compare AI visibility tracking tools.
Semrush is a B2B SaaS platform that provides SEO and AI visibility tools, including Site Audit and Prompt Tracking. Recent coverage highlights its integration with Claude for actionable SEO fixes, the launch of AI citation tracking features, and research showing AI Overviews now appear for 88% of commercial keywords.
35 stories mentioning Semrush since 18 September 2026, newest first, each with its sources and discussion. Follow to see new ones on your front page.
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Scrunch and Semrush compare AI visibility tracking tools
HubSpot’s blog compares Scrunch and Semrush’s AI visibility tracking tools, which monitor how often brands appear in AI-generated answers. Scrunch is a standalone AEO (Answer Engine Optimization) tool that tracks nine…
1 sourceHubSpot Marketing Blog -
MarTech conference to host panel on making AI adoption stick for marketers
MarTech announced a live panel titled “Beyond deployment: How to lead the change and make AI adoption stick” for its conference on Nov. 4, 2026. The session will focus on helping marketing leaders turn AI apprehension…
1 sourceMarTech -
Marketers should avoid six common AI performance marketing pitfalls
AI‑powered tools can boost campaign speed and surface patterns, but they cannot decide what a business truly values. The article warns that letting algorithms set objectives, confusing platform metrics with overall…
1 sourceMarTech -
Typeform VP says AI may make marketing harder in short term
Malinda Sandman, global VP of marketing at Typeform, argues that the rapid adoption of AI tools may complicate marketing rather than simplify it. Speaking on the MarTech podcast, she highlights a shift toward a…
1 sourceMarTech -
MarTech hosts free Nov 4 panel on AI marketing automation
MarTech, owned by Semrush, is hosting a free online panel discussion on November 4, 2026, titled "Marketing automation is dead. Long live marketing automation!" The session addresses the shift from rigid, rule-based…
2 sourcesMarTech -
HubSpot compares Profound and Semrush AEO tools
Buyers now ask ChatGPT, Gemini, Perplexity and other answer engines before opening a search page, so marketers need to track brand mentions in those AI‑generated answers. HubSpot’s guide compares two vendors –…
2 sourcesHubSpot Marketing Blog -
Marketers use AI to plan and repurpose event content before prompts
AI is reshaping how event teams handle post‑event assets. Rather than waiting until recordings exist, marketers now decide the destination for each piece during planning, using audience surveys and expert input to…
1 sourceMarTech -
B2B marketing shifts to AI visibility and revenue metrics by 2027
B2B marketing is moving away from traditional metrics like MQLs and last-click attribution, which no longer reflect how buyers research products. As buyers increasingly use AI answer engines and private communities,…
2 sourcesMarTech -
Marketing ops teams shift to managing autonomous AI agents
Marketing operations are evolving from hands‑on task execution to overseeing fleets of autonomous AI agents. The article explains that MOps teams now define guardrails, set performance thresholds, monitor API and token…
1 sourceMarTech -
Marketers build reliable source of truth for AI agents
AI agents can follow prompts perfectly yet still produce inaccurate copy when the documents they reference are outdated, incomplete, or contradictory. The author recounts an agent that reused retired messaging because…
1 sourceMarTech -
Semrush and Moz compared on pricing, keyword data, and AI search features
Semrush and Moz both offer SEO and AI‑search capabilities, but they differ in data depth, pricing, and workflow breadth. Semrush’s keyword database holds over 29.2 billion keywords across 142 markets and a 317…
1 sourceSemrush Blog -
Feature Upvote corrects Google AI Overview answer on its public REST API
In July 2026 Steve McLeod, founder of the B2B SaaS platform Feature Upvote, discovered that Google’s AI Overview incorrectly reported that his service lacked a public REST API. The error stemmed from outdated blog…
1 sourceSemrush Blog -
AI Overviews appear for 88% of commercial keywords, up from 45.75%
Semrush tracked 400 commercial‑intent keywords across banking, software and ecommerce from September 2025 to August 2026. By measuring whether Google’s AI Overviews showed up for each query, the study found…
1 sourceSemrush Blog -
Opinion: AI search transforms prompts into deep customer research
AI‑driven search lets users pose long, personal queries that expose the needs, trade‑offs and situations behind their intent. Instead of compressing complex requests into a few keywords, people can now ask detailed…
2 sourcesAhrefs BlogMarTech -
Opinion: marketing leaders should redesign how work gets done for AI speed
AI can now produce copy in seconds with Claude and generate videos without a videographer using Canva AI, yet many teams still miss campaign deadlines by three weeks because briefs sit in approval queues, teams clash…
1 sourceMarTech -
MarTech warns AI licenses won’t close marketing skills gaps, cites Gartner survey
Adding an AI license to a marketing team that lacks the right skills often creates more work for its best people, not a shortcut. Gartner’s 2026 CMO Spend Survey of 401 leaders shows labor’s share of the marketing…
1 sourceMarTech -
HubSpot adds AI spend limits and seat swaps for existing customers
HubSpot introduced new billing controls on Thursday to help marketing teams manage rising AI costs. The updates include account-level spending caps on usage credits—set at 50% above monthly allocations by default—and…
1 sourceMarTech -
Semrush and Claude combine for SEO audits with actionable fixes
Semrush’s Site Audit tool scans websites for 140+ technical SEO issues, but interpreting the results can be time-consuming. The company’s Model Context Protocol (MCP) now lets users pull that data into Claude for…
1 sourceSemrush Blog -
Your AI visibility score may be hiding a problem
Semrush’s 2026 AI Visibility Index reveals a disconnect between brand mentions and citations across AI platforms. In 22 categories and four platforms, fewer than half of the top 100 mentioned brands also ranked in the…
1 sourceMarTech -
Salesforce acquires AI analytics startup Loops for Tableau integration
Salesforce announced it is buying Loops, an AI-powered analytics startup that explains shifts in business metrics like revenue, conversions, retention, and engagement. Loops uses machine learning and causal analysis to…
1 sourceMarTech -
Semrush adds AI citation tracking to Prompt Tracking tool
Semrush’s Prompt Tracking now includes a Sources report that shows which websites AI platforms cite for tracked prompts. The tool helps marketers spot gaps where competitors or third-party sites dominate citations…
2 sourcesSemrush Blog -
Marketers audit brand story to improve AI answer visibility
A 2025 AirOps study of 21,311 brand mentions found that 85% of the mentions appearing in AI‑generated answers come from third‑party sites rather than the brands’ own domains. To become visible to large language models…
1 sourceMarTech -
MarTech urges marketers to vet AI advice
MarTech publishes a guide on how marketers can assess the value of AI tips. The piece stresses the need for evidence, experience, and reproducible results before adopting new AI tactics. The author, a seasoned email…
1 sourceMarTech -
MarTech leaders propose Apprenticeships to save entry-level marketing roles
A MarTech contributor argues that artificial intelligence is squeezing early-career marketing jobs, particularly in marketing operations (MOps) and martech. The author cites a Stanford study showing AI-exposed jobs are…
1 sourceMarTech -
Google AI Overviews appear for most major brands in September 2026
Google AI Overviews now appear for most major brands in branded searches, according to data from DemandSphere and Ahrefs. DemandSphere reported AI Overviews appeared for 26.12% of branded queries on September 1,…
3 sourcesHubSpot Marketing BlogSemrush BlogSearch Engine Journal -
SEO works better than AI referrals for conversions, study finds
Organic search delivered 39 times more traffic than AI assistants, with 97.5% of visits coming from organic sources. Foster argues AI visibility should be part of a broader search strategy, not a separate focus.…
1 sourceforbes.com -
Alchemer study says customers expect faster responses when companies use AI
According to Alchemer’s “2026 AI & Customer Expectations Study,” nearly six in 10 consumers say knowing a company uses AI makes them expect faster responses. The study surveyed 2,009 U.S. consumers. 89% say AI has hurt…
1 sourceMarTech -
AI search myths debunked by data: traffic, content, and SEO
AI search myths persist despite data contradicting them. A MarTech article examines seven widely repeated claims about AI’s impact on search, organic traffic, and SEO—then tests them against real studies and analytics.…
1 sourceMarTech -
MarTech outlines ways to cut AI costs without sacrificing productivity
AI usage costs can escalate quickly, especially for enterprises using agents in platforms like martech tools. MarTech suggests strategies to maximize AI value while minimizing expenses, emphasizing efficient prompting,…
1 sourceMarTech -
LLM positioning lag misleads users about updated brands
The LLM positioning lag occurs when a company’s branding or service offerings change, but generative AI models still reflect outdated information. This gap can mislead potential customers, as 58% of consumers now use…
1 sourceSemrush Blog -
Braze launches AI tools for campaign decisioning and external LLM access
Braze announced three new AI tools at its Forge conference in Las Vegas, aiming to expand its capabilities from content generation to full campaign operations. The first tool, BrazeAI Decisioning Studio Go, offers a…
1 sourceMarTech -
AI SEO Course Study 2026 finds most courses miss answer engine optimization
The AI SEO Course Study 2026 released an open dataset comparing 65 AI SEO courses from 45 providers. It found that 71% of verified courses teach generative engine optimization (GEO), but only 42% cover answer engine…
1 sourceusatoday.com -
Semrush guides B2B brands on optimizing for AI answer engines
Semrush has published a guide on B2B answer engine optimization (AEO), a strategy to ensure brands appear in AI-generated vendor recommendations. The article notes that B2B buying committees use AI tools like Google’s…
1 sourceSemrush Blog -
HubSpot explains how AEO checkers track brand visibility in AI answer engines
HubSpot’s guide defines answer‑engine optimization (AEO) as the practice of getting a brand mentioned or cited inside AI‑generated answers from tools like ChatGPT, Perplexity and Gemini. It explains manual checking…
1 sourceHubSpot Marketing Blog -
Semrush provides 16 MCP prompts for Claude and ChatGPT
Semrush’s blog post explains how its Model Context Protocol (MCP) lets users pull Semrush SEO data into AI assistants such as Claude and ChatGPT. The guide walks through four setup steps—checking plan eligibility,…
3 sourcesSemrush Blog
Questions about Semrush
What is the latest Semrush news?
As of 2 November 2026: Scrunch and Semrush compare AI visibility tracking tools. HubSpot’s blog compares Scrunch and Semrush’s AI visibility tracking tools, which monitor how often brands appear in AI-generated answers.
What is Semrush?
Semrush is a B2B SaaS platform that provides SEO and AI visibility tools, including Site Audit and Prompt Tracking. Recent coverage highlights its integration with Claude for actionable SEO fixes, the launch of AI citation tracking features, and research showing AI Overviews now appear for 88% of commercial keywords.