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IAB
2 stories mentioning IAB, newest first, each with its sources and discussion. Follow to see new ones on your front page.
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B2B brands increase creator video use to combat AI marketing slop
B2B companies are turning to creator‑made video to cut through what the article calls “AI marketing slop.” Creator marketing platform Billo reports that use of creator video by B2B firms jumped 55 % over the past year…
1 sourceMarTech -
IAB announces AAMP 3.0 with OpenProposal spec for AI media buying
IAB Tech Lab unveiled AAMP 3.0, the latest version of its Agentic Advertising Management Protocols framework. The update introduces OpenProposal, a machine‑readable specification that standardises the exchange between…
1 sourceMarTech
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B2B brands increase creator video use to combat AI marketing slop (24 September 2026).