Nvidia to acquire Hugging Face for $12.9 billion

Hugging Face runs a hub used by more than 18 million developers and over 200,000 companies to share and deploy models, datasets, and tutorials. Nvidia says the acquisition gives it direct access to a large creator base and strengthens its software stack, which already includes CUDA and a growing set of AI tools. By owning a platform focused on open‑weight models, Nvidia can extend its influence beyond hardware, offering developers more freedom to run models on any infrastructure. The move also serves as a defensive play against rivals such as Microsoft, Google and Amazon, which are building their own AI processors and could reduce reliance on Nvidia GPUs.