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Practical AI · Make content faster

AI tools to make content

Writing, images, video, audio, translation and the work of getting them published.

Newest first. Nothing here is sponsored or tested by us: the cost and the catch are as the news reported them.

Updated

What changed this week

The whole week's playbook →

9 new items across 9 tools this week. 77 of the 145 on this page cost nothing to start.

Make content faster: 145 items

newest 24

HubSpot AEO by HubSpot

Compare with competitors’ mentions with HubSpot AEO

  • Cost Paid: from $1800
  • Time A few minutes

The catch Requires HubSpot CRM connection for lead/deal tracking

Start here: Log in to HubSpot AEO and set up tracked prompts (e.g., ‘best CRM software’).

How to set it up

Then From the article

  1. Review the Citations tab for top-performing pages and domains.
  2. Check the Recommendations tab for suggested content updates or outreach.
Prompt to copy
Analyze my brand’s visibility in AI answers for the keyword [your keyword]. Show top-cited pages and competitor mentions.

Before and after

Before

Only tracked Google rankings for ‘CRM software,’ missing AI answer mentions.

After

Identified competitor X cited 3x more in AI answers; updated blog to match citation patterns, boosting AI referrals.

Use it to

  • Track AI answer visibility
  • Compare with competitors’ mentions
  • Prioritize content updates

What happened · HubSpot Marketing Blog

RealAssist AI by Realtor.com

Draft client messages and refine searches in Realtor.com+

What you get You can draft client emails faster and track buyer activity trends.

  • Cost Already included

The catch Requires manual approval for all AI-generated actions

Idea For example, a real estate agent could use it to draft client emails faster.

Start here: Log in to Realtor.com+ and select the client’s profile.

How to set it up

Then From the article

  1. Navigate to the ‘RealAssist AI’ tab in the workspace.
  2. Review the drafted message or search refinement and approve or edit.
Prompt to copy
Draft a follow-up message for client [Name] about listing [Address] using my tone: [Insert tone notes].

Use it to

  • Draft client emails faster
  • Track buyer activity trends
  • Refine search criteria instantly

What happened · Unite.AI

Claude Design by Anthropic

Build design system from logos with Claude Design

What you get You can create branded slides and landing pages and automate podcast cheat sheets and carousels.

  • Cost Included in Claude credits
  • Time An afternoon

The catch Still in Anthropic labs; interface evolves and may time out

Idea For example, a consultant could use it to build design system from logos.

Start here: Drag logos, color swatches, and website URLs into Claude Design

How to set it up

Then From the article

  1. Answer clarifying questions via voice or text to refine the design system
  2. Ask for multiple design iterations at once, then refine by clicking and dragging
  3. Export design.md to use in Claude Code, Gamma, Canva, or Google Slides
Prompt to copy
Create a design.md file from my logo and brand colors, then build a landing page template using that system.

Before and after

Before

Manually formatting each slide, social post, and webpage to match brand guidelines

After

Design system applies brand colors, fonts, and spacing automatically across all outputs

Use it to

  • Build design system from logos
  • Create branded slides and landing pages
  • Automate podcast cheat sheets and carousels

What happened · Social Media Examiner

AI Craft + ChatGPT

Turn rough images into polished visuals in minutes

What you get You can create social media posts and design ad visuals quickly.

  • Cost Already included

The catch Requires uploading images to ChatGPT

Idea For example, a café could use it to create social media posts.

Start here: Enter a prompt in AI Craft (e.g., *“a woman using a laptop at a café”*), generate the image

How to set it up

Then From the article

  1. Upload the image to ChatGPT via the chat interface
  2. Type a command like *“make it look like a hand-drawn sketch”*
Prompt to copy
Edit this image to look like a cute illustration with soft colors and rounded edges

Use it to

  • Create social media posts
  • Design ad visuals quickly
  • Generate custom illustrations

What happened · note.com

Claude Code by Anthropic

Draft invoice data into Excel with Claude Code

What you get You can convert PDFs to Excel and automate data entry.

  • Cost Price not stated
  • Time A few minutes

The catch Image PDFs not supported yet

Start here: Prepare fictional documents

How to set it up

Then From the article

  1. Create an answer key before running the AI
  2. Keep the AI output in its unedited state
  3. Compare with the answer key cell by cell

Use it to

  • Transcribe invoices
  • Convert PDFs to Excel
  • Automate data entry

What happened · note.com

GitHub Copilot by GitHub

Check pricing accuracy with GitHub Copilot

  • Cost Price not stated
  • Time A few minutes

The catch You must verify the AI's categorization against source materials

Start here: Ask AI to categorize suggestions into Required, Needs Verification, and Optional.

How to set it up

Then From the article

  1. Verify 'Required' items against source data.
  2. Decide which 'Optional' items to accept based on your style.
Prompt to copy
Compare the main text with reference materials. Categorize suggestions into 'Required Correction', 'Needs Verification', and 'Optional Improvement'. List the section, evidence, and potential problems for each. Do not rewrite the text yet.

Use it to

  • Proofread product descriptions
  • Check pricing accuracy
  • Review blog drafts

What happened · helpnetsecurity.com, note.com

Claude Artifacts by Anthropic

Draft marketing reports with Claude Artifacts

What you get You can create client presentations and generate design drafts.

  • Cost Already included

The catch Discount applies only to Pro/Max/Team plans and ends October 15

Idea For example, an agency could use it to draft marketing reports.

Start here: Open Claude and select the **Output** menu.

How to set it up

Then From the article

  1. Choose **Presentation** and paste your topic.
  2. Review the draft and edit as needed—your session limit discount applies automatically.
Prompt to copy
Generate a 10-slide investor presentation on [topic] with key data points and visuals, formatted as a Claude Artifact.

Use it to

  • Draft marketing reports
  • Create client presentations
  • Generate design drafts

Not for everyone Team plans only

What happened · cryptobriefing.com, freepressjournal.in, The Decoder

HubSpot AEO by HubSpot

Edit content for better citations with HubSpot AEO

  • Cost Paid: from $900
  • Time A few minutes

The catch Requires Marketing Hub Professional plan

How to set it up
Prompt to copy
Analyze my brand’s AI visibility: show me where my company appears in search results and suggest content fixes.

Before and after

Before

AI results for [Brand] included outdated reviews and competitor links, diluting messaging.

After

After updating positioning pages, AI results now prioritize HubSpot’s official content, aligning with brand narrative.

Use it to

  • Monitor AI brand mentions
  • Compare competitor visibility
  • Edit content for better citations

What happened · HubSpot Marketing Blog, Semrush Blog, Search Engine Journal

Dots by OpenAI

Draft bulk replies and track progress in ChatGPT Pro

What you get You can draft customer responses and track missed invoices.

  • Cost Paid: from $100 Price checked

free tier was First dot free in October Price history →

The catch Only available to Pro/Business Premium users

Idea For example, a law firm could use it to draft customer responses.

Start here: Limit Dots’ permissions to only necessary apps before creation

How to set it up

Then From the article

  1. Set ‘Approval Required’ for sending, publishing, purchasing, or deleting actions
  2. Ask Dots to ‘show me before sending’ for critical tasks
  3. Verify completion reports with links or screenshots, not just claims
Prompt to copy
The goal is to increase [inquiries/reservations] for [service name]. The target audience is [customer type]. Do not start production yet. First, provide a strategy and identify concerns from the three perspectives of design, implementation, and materials.

Before and after

Before

Manually drafting 13 email refusals takes 2 hours; tracking progress requires manual checks.

After

Dots drafts all 13 refusals in 15 minutes, flags discrepancies (e.g., missing lease details), and provides a verified list of sent emails with timestamps.

Use it to

  • Draft customer responses
  • Track missed invoices
  • Analyze feedback volumes

What happened · subscriptioninsider.com, cnet.com, note.com

Claude by Claude

Draft video scripts with Claude

  • Cost Paid: from $20 Price checked

The catch Requires manual fact-checking for accuracy and may need tweaks

Start here: Ask Claude for a script with specific rules (e.g., front-loaded conclusion, length limit).

How to set it up

Then From the article

  1. Export audio via text-to-speech software and send it back to Claude for video generation.
  2. Review and upload the final video, thumbnail, and description.
Prompt to copy
I want to make a vertical video on [topic]. Include a conclusion in the first sentence, end with a hook, and keep it under 30 seconds. Provide subtitles, a thumbnail suggestion, and a description.

Before and after

Before

Spent 30 minutes learning free editing software, then abandoned it.

After

Generated a 21-second video with Claude in under 10 minutes, uploaded directly to platform.

Use it to

  • Draft video scripts
  • Create thumbnails quickly
  • Generate subtitles automatically

What happened · note.com

Microsoft 365 Copilot by Microsoft

Draft reports with Microsoft 365 Copilot

What you get You can choose the best AI model for each task without leaving your documents.

  • Cost Included in Microsoft 365 subscription
  • Time A few minutes

The catch Requires admin permission for external sub-processors and usage-based billing

Idea For example, an agency could use it to draft reports.

How to set it up

Use it to

  • Draft reports
  • Analyze data
  • Summarize meetings

What happened · note.com

SCM by allenv0

Find text in screenshots with SCM

What you get You can transcribe and search dialogue.

  • Cost Free
  • Time A few minutes

The catch Requires Apple Silicon and macOS 12 or higher

Idea For example, a builder could use it to find text in screenshots.

Start here: Install via Homebrew using brew install --cask allenv0/scm/scm

How to set it up

Then From the article

  1. Import folders containing your photos and videos
  2. Type search queries in plain language to find matching visual or spoken content

Use it to

  • Search local video scenes
  • Find text in screenshots
  • Transcribe and search dialogue

What happened · github.com

Work AI Navi by Totchi

Draft professional emails with Work AI Navi

What you get You can organize meeting notes.

  • Cost Free

The catch Templates are basic and require manual editing before use

How to set it up
Prompt to copy
【相手との関係(例: 社内/取引先)】【受信メールの要約または原文(個人情報削除済)】【返信で必ず伝えること】【確認したいこと】【トーン(やや丁寙/普通)】

Before and after

Before

I open ChatGPT but don’t know how to ask for help with my email reply

After

I use the email reply template, fill in the placeholders, and get a structured draft in seconds

Use it to

  • Draft professional emails
  • Prioritizing daily tasks
  • Organize meeting notes

What happened · note.com

Microsoft 365 Personal by Microsoft

Get Copilot-enhanced Office suite for a year, inside Microsoft 365

What you get You get Word, Excel, PowerPoint and Copilot features for a year at $69.99.

  • Cost Paid: from $69.99 Price checked
  • Time A few minutes

The catch Price may change; deal limited time

How to set it up

Use it to

  • Draft documents quickly
  • Analyze spreadsheets automatically
  • Create presentations with suggestions

What happened · note.com, pcworld.com

Google Vids by Google

Create 1080p marketing videos with exact timing, free to start

What you get You can launch product videos and promote local store items.

  • Cost Free to try
  • Time A few minutes

The catch Advanced features need Workspace Business or Enterprise plan

Open Google Vids (opens the maker's site) Leave for now: enterprise plans only
How to set it up
Prompt to copy
Create a 30-second promo video for my new coffee blend, upbeat music, show the bag and a pour

Use it to

  • Launch product videos
  • Promote local store items
  • Make event announcements

What happened · Small Business Trends

Muse Home Link by gadgets.muse.ai

Automate home lighting with Muse Home Link

  • Cost Free

The catch US-only, skills may break, not for safety-critical tasks

Start here: Claim gadget at gadgets.muse.ai/home-link and log in with your Muse account

Open Muse Home Link (opens the maker's site) Leave for now: United States only
How to set it up

Then From the article

  1. Plug Home Link near your router and pair it via the Muse app
  2. Install community skills for your devices from Meta’s GitHub page
  3. Use the Muse app to issue voice or text commands to your gadgets
Prompt to copy
Muse, turn on Philips Hue lights in the living room at sunset and play my favorite playlist on Sonos.

Before and after

Before

Manually adjust lights and TV via separate apps or remotes

After

Say ‘Muse, set the mood for dinner’ to sync lights, TV, and music automatically

Use it to

  • Automate home lighting
  • Schedule TV content
  • Trigger printer jobs

Not for everyone United States only

What happened · The Decoder, TechCrunch AI, Unite.AI

dots by OpenAI

Schedule daily briefings with dots

  • Cost Free Price checked
  • Time A few minutes

free tier was First dot free in October Price history →

The catch Only for Pro and Business Premium seats; unavailable in EU, Switzerland, UK

Start here: Open ChatGPT on a computer and select “Create a dot”

How to set it up

Then From the article

  1. Choose a name and appearance for the dot
  2. Connect required apps under the dot’s Plugins settings
Prompt to copy
Create a daily schedule summary and send it to #team-updates at 8am

Use it to

  • Schedule daily briefings
  • Draft email replies
  • Summarize competitor news

Not for everyone not in the EU, UK, Switzerland

What happened · note.com, The Verge AI

Business Agent for YouTube Ads by YouTube

Answer FAQs during ads with Business Agent for YouTube Ads

  • Cost Already included

The catch Requires setting up Business Agent for YouTube Ads

How to set it up
Prompt to copy
What can you tell me about [product name] shown in this ad?

Before and after

Before

Viewers pause ads to search for product details elsewhere

After

Viewers ask AI in the ad: *'What’s the warranty on this laptop?'—AI replies instantly while ad continues

Use it to

  • Answer FAQs during ads
  • Drive product interest without pauses
  • Engage viewers with conversational AI

What happened · Small Business Trends

Suno by Suno

Create podcast intros with Suno

What you get You get cohesive audio tracks with voice and music in one step.

  • Cost Price not stated
  • Time A few minutes

The catch Beta quality; accents and pauses may be inconsistent

Start here: Select the Create tab and navigate to Speech.

Try it (opens the maker's site) Leave for now: not open to everyone yet
How to set it up

Then From the article

  1. Choose Simple mode to describe your audio or Advanced to paste a script.
  2. Adjust settings like gender and style, then generate.
Prompt to copy
A calm narrator reading a short poem about the ocean, with soft piano background music.

Use it to

  • Create podcast intros
  • Make video voiceovers
  • Generate audio ads

What happened · The Decoder, The Verge AI

Gemini Enterprise + Zapier by Google & Zapier

Summarize pipeline health with Gemini Enterprise + Zapier

What you get You can draft Slack updates and generate project reports.

  • Cost Already included

The catch Requires admin setup in Gemini Enterprise

Start here: Admin enables the Salesforce connector in Gemini Enterprise admin console.

How to set it up

Then From the article

  1. Admin links Zapier to Gemini via the Zapier connector in Gemini Enterprise.
  2. User triggers the workflow in Gemini chat: ‘Analyze pipeline and post to Slack.’
Prompt to copy
Analyze my Salesforce pipeline for Q4 leads and push a summary to #marketing-slack-channel.

Use it to

  • Summarize pipeline health
  • Draft Slack updates
  • Generate project reports

What happened · Zapier Blog

HubSpot AEO by HubSpot

Find missing content gaps with HubSpot AEO

What you get You can fix buried answers in pages.

  • Cost Already included

The catch Requires HubSpot Marketing Hub subscription

Start here: Log in to HubSpot Marketing Hub and navigate to the AEO tool under ‘Content’

How to set it up

Then From the article

  1. Upload your CRM data (closed-won/lost notes, support tickets, discovery call questions)
  2. Run the audit and review the ‘Fix List’ tab for prioritized gaps and owners
Prompt to copy
Run a full AEO audit on my site: check coverage, answerability, schema, and citation gaps. Use my CRM data to rank fixes by pipeline impact. Provide a step-by-step fix list with owners and timelines.

Use it to

  • Find missing content gaps
  • Fix buried answers in pages

What happened · HubSpot Marketing Blog

104 tools for this job

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Every job: Get more customers · Make content faster · Sell more · Answer customers faster · Run the business