Google adds Gemini Business Profile tools to Workspace accounts
Google says businesses that manage a Business Profile with a Google Workspace account are now getting access to Gemini’s profile tools, with the rollout beginning immediately. The Small Business Bulletin posted by Lisa Landsman on Nov. 5 notes that a “Message” button appears next to the “Call” button on Google Maps listings for Android and iOS, and that owners can upload photos, videos, and…
What you can do with it
AI at Work →Add a Message button beside Call on Google Maps listings
What you get You can let customers start a chat directly from your Google Maps listing, using WhatsApp or text.
Enables Workspace users to link a Business Profile to Gemini.
- Who for
- marketers
- Cost
- Price not stated
- Effort
- minutes
Use it for
- Add a message button
- Upload photos to profile
- Auto-generate business hours
How to set it up · From the article
- Enable Gemini app access in the Workspace Admin console
- Link your verified Business Profile using a corporate email
Watch out Feature still requires personal Google Account; work accounts not yet supported
Key points from the news
- Google rolls out Gemini Business Profile tools for Workspace accounts, adding a Message button next to Call on Maps
- Help page still requires a personal Google Account; work accounts aren’t supported yet
- EEA and UK exclusions were removed on Oct. 13, but linking is limited to one verified profile
Google’s help page, however, still states that the feature isn’t available when signing in with a work or school account, so admins must enable Gemini app access in the Admin console and employees must use a personal Google Account for now. The exclusion for the European Economic Area and the United Kingdom was removed on Oct. 13, and the current page says the Gemini web app is available wherever it is supported, though linking remains limited to a single verified profile.
Marketers can test the new message button before the holiday rush and watch for future updates that may lift the personal‑account restriction or expand the one‑profile limit.
Google Gemini Business Profile Tools Are Coming To Workspace via @sejournal, @MattGSouthern
Search Engine Journal · 6 November 2026
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This text was published by Search Engine Journal and written by Matt G. Southern. It is reproduced here with attribution so you can read it in full; the rights remain with the publisher. Read it at the source ↗
The headline, key points and digest above were generated by Digest AI's editorial model from the linked sources. Automated summaries can contain errors: the sources are the record. Spotted a mistake? Tell us. Published by Martin K., who runs Digest AI and handles corrections.
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