AI Moves Middle of Sales Funnel, Leaving Marketers Behind
The middle of a sales funnel—where buyers research options, compare vendors, and build shortlists—is now heavily influenced by AI-generated content. Adobe Analytics found that fewer visitors reach company websites but those who do are more likely to convert. Google’s AI summaries cause users to click through at lower rates compared to traditional search results. Boston Consulting Group reports…
Key points
- Fewer visitors reach company websites but better buyers are arriving
- AI summaries cause users to click less than traditional search results
- Generative AI assistants are now the second most influential touchpoint in purchase decisions
The story so far
4 episodes →- AI Moves Middle of Sales Funnel, Leaving Marketers Behindthis story
The Middle Of Your Sales Funnel Moved Into AI Conversations
forbes.com · 14 September 2026
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This text was published by forbes.com and written by Alex Osmichenko. It is reproduced here with attribution so you can read it in full; the rights remain with the publisher. Read it at the source ↗
Coverage and discussion
2sources- AI is Becoming a Shopping Channel: New Acosta Group Study Finds 34% of Shoppers Use AIPress · finance.yahoo.com ·
The headline, key points and digest above were generated by Digest AI's editorial model from the linked sources. Automated summaries can contain errors: the sources are the record. Spotted a mistake? Tell us. Published by Martin K., who runs Digest AI and handles corrections.
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