Opinion: plan for AI virtual teammates in 2027 marketing orgs

EY announced a $100 million rewards program that pays individual spot awards up to $500 and team awards ranging from $10,000 to $25,000 for employees who demonstrate critical thinking alongside AI tools. Gartner estimates that over 40% of agentic AI projects will be canceled by the end of next year, that roughly 130 vendors are truly building agentic capabilities, and that 33% of enterprise software applications will include agentic features by 2028, with at least 15% of day‑to‑day work decisions made without human intervention. The article advises clear accountability, governance, and a three‑step process—stabilize, standardize, automate—to integrate AI teammates responsibly.