Apple updates App Review Guidelines to ban hidden AI nudify features
Apple has updated its App Review Guidelines to address the rise of deceptive apps and harmful AI content. The changes follow a year of controversies, including the Tech Transparency Project's discovery of AI "nudify" apps on the App Store and a 9to5Mac investigation into gambling apps that hid their true nature from reviewers. In July, San Francisco officials also ordered the removal of apps…
Key points
- Apple added Section 2.5.19 banning hidden or undocumented app features, citing code obfuscation as grounds for removal.
- New rules target "bait-and-switch" apps that reveal harmful capabilities like nudification only after passing review.
- Apple strengthened Section 1.2 to require safeguards against nonconsensual intimate imagery in user-generated content apps.
The new rules specifically target "bait-and-switch" tactics. A newly created section, 2.5.19, explicitly prohibits hidden, dormant, or undocumented features. Apple states that attempting to hide functionality through code obfuscation is grounds for app removal and developer account termination. This strengthens previous rules in Section 2.3.1 by making the prohibition on hidden features more explicit and severe.
Additionally, Apple updated Section 1.2 on user-generated content to emphasize safeguards against nonconsensual intimate imagery and intellectual property infringement. Developers who fail to implement these safeguards or remediate violations after notice may be considered in violation of the Developer Code of Conduct. Section 5 was also strengthened to ensure apps facilitating human trafficking or child exploitation are removed from the App Store and blocked from alternative distribution.
Apple updates App Review Guidelines to crack down on AI nudify apps and apps that reveal undocumented capabilities, like nudification, after app review
9to5mac.com · 16 October 2026
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