Business Insider staffers test Meta Muse and Instinct AI agents
Business Insider reports on a week-long internal test of two personal AI agents: Meta’s Muse and Instinct. Five staffers from offices in New York, London, San Francisco, and Singapore, including editor-in-chief Jamie Heller, used the tools to handle daily tasks like paying bills, booking tickets, and managing personal schedules.
Key points
- Five Business Insider staffers tested Meta Muse and Instinct agents for personal tasks over one week.
- Instinct incorrectly paid a £4 Oxford congestion charge instead of the correct £5 fee.
- Amazon blocked Muse from accessing Goodreads, limiting the agent's utility for book tracking.
The results were mixed. Will Martin found Instinct useful for finding bike parts and securing an $80 refund, but the agent incorrectly paid a £4 congestion charge in Oxford instead of the correct £5 fee, resulting in a nonrefundable error. Cheryl Teh used Instinct to create a K-pop album buying strategy, saving two hours, though the agent initially wiped her Notion calendar. Tim Paradis used Instinct to book movie tickets, which corrected a time error but later suggested a film that was not actually showing.
Katie Notopoulos used Muse to sign a school form using a photo of her signature, while Pranav Dixit connected Muse to his library accounts to automate book holds. However, Dixit noted that Amazon has blocked Muse, preventing it from accessing Goodreads. The tests highlight that while these agents can automate tedious personal tasks, they still make factual errors and face platform restrictions.
Model page: Muse →
The story so far
7 episodes →- Business Insider staffers test Meta Muse and Instinct AI agentsthis story
5 BI staffers who put AI agents to work share what worked and what went wrong
businessinsider.com · 26 September 2026Loading the full article…
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