Critics question why Meta's adult-only Muse looks like a children's toy

Josh Golin, an executive director at the nonprofit Fairplay, described the mascot as looking like a Teletubby and appealing to preschoolers. He warned that the design feels like an attempt to hook young children, urging regulators to investigate. Meta spokesperson Daniel Roberts defended the design, stating users want avatars with personality and that the company uses date-of-birth checks and additional verification to block minors. Mona Sarantakos, a VP at Meta Superintelligence Labs, said the design aims to feel "delightful" and less corporate than a standard logo.

Experts suggest the cute aesthetic may lower user guard regarding privacy. Meta trains its models on user interactions unless users opt out, though the company plans to release a confidential version of its virtual machine later in 2026. This update would cryptographically prevent Meta from accessing user data. The controversy comes as Meta prepares to launch Muse Charm, a Tamagotchi-like device, amid ongoing negative public sentiment following a $16.7 billion settlement over social media addiction claims.