CTM webinar shows how to find AI search citation phrases
CTM is hosting a live webinar on October 13, 2026, focused on using first-party customer data to improve visibility in AI search results. The session addresses the challenge of identifying which specific phrases lead to citations in AI Overviews and Large Language Models. By analyzing conversations with existing customers, businesses can uncover the exact language that earns these citations,…
Key points
- CTM hosts a webinar on October 13, 2026, about using customer data for AI search citations.
- Lisa Salvatore explains how to turn customer phrases into FAQ content for better AI visibility.
- Brian Barranger covers identifying qualified conversions and using data to sharpen lead scoring.
Lisa Salvatore, Sr. Manager of Integrated Marketing at CTM, will demonstrate how to extract actionable insights from this data. She will show how to transform customer phrasing into FAQ content and AEO (Answer Engine Optimization) strategies that increase clicks and leads. The goal is to publish answers that are likely to be cited by AI tools before buyers even ask the question.
Brian Barranger, Sr. Account Executive III at CTM, will discuss how to identify qualified conversions within AI search traffic. He will explain how to use this data to refine targeting and lead scoring, providing evidence to leadership about the effectiveness of AI-grounded strategies. The webinar aims to help marketing and sales teams align on lead quality and prove the value of their AI search efforts.
Where to Find the Exact Phrases That Get Your Content Cited in AI Search via @sejournal, @hethr_campbell
Search Engine Journal · 1 October 2026
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This text was published by Search Engine Journal and written by Heather Campbell. It is reproduced here with attribution so you can read it in full; the rights remain with the publisher. Read it at the source ↗
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