Google advises local businesses to fix data for AI search

The session highlighted five practical fixes for multi-location teams. First, businesses should establish a single source of truth for each location to ensure consistency in hours, categories, and services. Second, they should close the review gap by setting standards for responding to customer feedback, which provides context that official profiles lack. Third, content should be localized at scale, adding specific neighborhood or service details rather than using generic copy.

Speakers also advised automating routine data checks while keeping human judgment for strategy and exceptions. Measurement remains challenging, as there is no direct metric linking Google Business Profile posts to AI visibility. Instead, teams should track specific customer questions and AI answers for individual locations to assess performance over time.