Fractl's Nicole Franco presents entity-led digital PR workflow at maicon 2026

Franco reframes PR around “entities” – subject‑matter experts, products, and the brand itself – and treats them as a single engine that feeds content across social, search, and AI channels. She argues that media placement should be chosen for its impact on LLM visibility, not just raw domain authority; for example, a food brand should aim for All Recipes rather than a high‑authority business outlet, while a career brand would reverse that priority.

The session will walk marketers through a repeatable workflow that turns expert quotes into structured data assets, helping journalists and AI models use raw, candid sound bites. Attendees will leave with a practical playbook covering the entity‑led framework, contextual media targeting, and scalable commentary processes.