Shopify auto-enrolls eligible stores in new AI shopping channels
Shopify has enabled a default setting that automatically enrolls eligible stores in new AI shopping channels, including Meta’s Muse, Google, and Microsoft Copilot. This feature, called “Allow Shopify to manage for me,” shares product data via Shopify Catalog and activates direct checkout, allowing customers to purchase without visiting the merchant’s website. The auto-enrollment began on January…
What you can do with it
AI at Work →Shares your products with AI apps and enables in-chat checkout.
What you get You get sales from AI chat apps like Meta and Google without extra setup.
- Who for
- online shops and founders
- Cost
- included in a tool you already have
- Effort
- minutes
- Already included in
- Sales channels Agentic
Use it for
- Sell via AI chat
- Track AI traffic
- Manage AI channels
How to set it up · From the article
- Go to Sales channels Agentic in your Shopify admin
- Check the 'Allow Shopify to manage for me' setting
- Review individual channel switches for Meta, Google, and Copilot
Watch out Meta may take a transaction cut in the future
Key points from the news
- Shopify auto-enrolls eligible stores in new AI channels like Meta Muse and Google by default.
- Direct checkout allows customers to pay inside AI apps without visiting the merchant's website.
- Shopify reports AI-referred sessions grew 197% year-over-year in Q2 2026, with no current fees from platforms.
Merchants remain the merchant of record, handling fulfillment and returns, while current fees from these platforms are zero. However, Mark Zuckerberg indicated that Meta expects to take a small percentage of transactions in the future. Shopify reported that AI-referred sessions to storefronts grew 197% year-over-year in Q2 2026. While the shopper count on the Agentic page tracks visits from AI apps, it does not fully capture direct checkout sales, which are recorded separately in the admin dashboard.
Store owners can disable auto-enrollment or specific channels in their admin settings. Turning off catalog access may take up to 7 days to fully stop data sharing. Hiding individual products from AI apps requires marking them as unlisted, which also removes them from search engines and site search. The article advises keeping the feature on to capture emerging traffic while monitoring the channel list for new additions.
Model page: Muse →
The story so far
6 episodes →- Shopify auto-enrolls eligible stores in new AI shopping channelsthis story
Shopify Now Enrolls Your Store In Every New AI Shopping Channel via @sejournal, @slobodanmanic
Search Engine Journal · 2 October 2026
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This text was published by Search Engine Journal and written by Slobodan Manic. It is reproduced here with attribution so you can read it in full; the rights remain with the publisher. Read it at the source ↗
The headline, key points and digest above were generated by Digest AI's editorial model from the linked sources. Automated summaries can contain errors: the sources are the record. Spotted a mistake? Tell us. Published by Martin K., who runs Digest AI and handles corrections.
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