Google and Glance partner to add AI shopping to Android TV
Google and Glance, an AI shopping platform backed by InMobi, announced a partnership to integrate AI-powered commerce into Android TV. The collaboration aims to transform the TV screen from a passive display into an interactive shopping hub during idle times. The service is launching in the United States, India, and Japan.
Key points
- Google and Glance partner to bring AI shopping to Android TV in the US, India, and Japan.
- The system uses an AI agent to connect users with hundreds of retailers for direct purchases.
- The experience is opt-in, allowing users to switch from the default Google Backdrop to Glance.
The integration features an AI shopping agent that connects users with hundreds of retailers, allowing them to move from inspiration to purchase directly on their TV. Users can explore lifestyle categories like fashion and travel, with features including contextual simulations and "shop the look" capabilities. The experience is opt-in, meaning users must choose to switch from the standard Google Backdrop to the Glance interface.
For Google, the move enhances the utility of the Android TV ecosystem. For Glance, it expands global distribution, building on existing partnerships with Airtel and DIRECTV. Naveen Tewari, CEO of InMobi and Glance, described the initiative as turning the living room into a space where inspiration meets intent.
Glance and Google Partner to Bring an AI-Powered Commerce Experience to Android TVTM
finance.yahoo.com · 21 October 2026
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