Google expands AI Mode ads to Australia, Canada, and eight other markets
Google is scaling its advertising presence within AI Mode to ten new countries: Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines, and Singapore. The company states that AI Mode queries are, on average, three times longer than traditional searches, allowing for a better understanding of user intent. Google reports that click-through rates for sponsored…
What you can do with it
AI at Work →Expand ad reach globally with Google Ads
What you get You can show products in AI answers.
Displays sponsored products within AI-generated search responses.
- Who for
- marketers and online shops
- Cost
- Price not stated
- Effort
- minutes
Use it for
- Show products in AI answers
- Target conversational queries
- Expand ad reach globally
Watch out Currently available in specific countries; US multiturn ads are new
Key points from the news
- Google expands AI Mode ads to Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, Philippines, Singapore.
- Multiturn ads launching in the US allow ads in follow-up queries within AI Mode conversations.
- Google plans to expand AI Mode ads to Brazil, Mexico, and the UK in Q4 2026.
In the United States, Google is introducing multiturn ads, which allow advertising in follow-up queries within the AI conversation. All ads will be clearly labeled as “Sponsored.” The company plans to continue testing new formats to maintain relevance.
Looking ahead, Google intends to expand AI Mode ads to additional locales in Q4 2026, including Brazil, Mexico, and the United Kingdom. This move reflects a broader shift toward conversational search interfaces where advertising is integrated directly into AI-generated responses.
Ads in AI Mode expand to new markets.
Google Ads & Commerce Blog · 28 October 2026
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This text was published by Google Ads & Commerce Blog and written by Shashi Thakur. It is reproduced here with attribution so you can read it in full; the rights remain with the publisher. Read it at the source ↗
Coverage and discussion
3sources- Google expands AI Search ads globally as core ad growth slowsPress · TechCrunch AI ·
- Google Rolls Out AI Mode Ads in 10 Countries, Multiturn Ads in U.S.Press · Unite.AI ·
The headline, key points and digest above were generated by Digest AI's editorial model from the linked sources. Automated summaries can contain errors: the sources are the record. Spotted a mistake? Tell us. Published by Martin K., who runs Digest AI and handles corrections.
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