Google may not release AI click data until Dec. 3, says Illyes
Google Search Console’s new Generative AI Performance Report counts impressions from AI Mode and AI Overviews but does not include clicks or queries. The standard Performance report still shows AI clicks, but the data cannot be separated by feature. Gary Illyes said the team is interested in more data but has nothing to announce yet.
Key points
- Google’s AI Performance Report counts impressions but no clicks or queries.
- CMA requires Google to provide AI clicks, impressions, CTR by Dec. 3.
- No timeline announced for click‑and‑query data in Search Console.
In the UK, the Competition and Markets Authority (CMA) requires Google to provide publishers with impressions, clicks and click‑through rate for AI search features by Dec. 3. Google must also give a breakdown by publisher and distinguish AI results from organic results, presumably via Search Console. No timeline has been given for when the click‑and‑query data will appear.
Until the CMA deadline, SEOs will have to rely on impression‑only metrics for AI features. Google can meet the rules in other ways, but the lack of granular click data limits publishers’ ability to measure AI‑driven traffic. The first compliance report will cover June 3‑Dec 3 and is due Jan. 3 2027.
Google Says No AI Click Reporting News Yet, Ahead Of UK Deadline via @sejournal, @MattGSouthern
Search Engine Journal · 2 November 2026
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This text was published by Search Engine Journal and written by Matt G. Southern. It is reproduced here with attribution so you can read it in full; the rights remain with the publisher. Read it at the source ↗
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