Google Photos adds virtual closet to US, Brazil, India
Google’s AI-powered virtual closet feature, inspired by the Clueless movie, is now available globally in the US, Brazil, and India on both Android and iOS devices. First announced earlier this year, the feature uses AI to digitize outfits from users’ photos, letting them filter and mix items like tops, bottoms, or jewelry to create new looks. Google emphasizes the tool helps users organize their…
What you can do with it
AI at Work →Plan social media content with Google Photos
Scans photos for clothing items, categorizes them, and lets users create virtual outfits.
- Who for
- marketers
- Cost
- included in a tool you already have
Use it for
- Plan social media content
- Create outfit inspiration posts
- Organize inventory for fashion brands
How to set it up · From the article
- Open Google Photos and enable the virtual closet feature in settings
- Upload photos of outfits you want to include
- Use the filter tool to categorize items (tops, bottoms, etc.)
- Drag and drop items to create new outfit ideas
Watch out Available only in US, Brazil, and India; requires photo uploads for features
Not for everyone United States only
Key points from the news
- Virtual closet uses AI to digitize outfits from users’ photos in US, Brazil, and India
- Feature includes filtering by category and mixing items to create new outfits
- Gemini Spark prompt tool and new photo filters released alongside virtual closet
The launch coincides with other Google Photos updates, including a Gemini Spark prompt tool for selecting and editing photos, an upgraded markup tool with redacting and text options, and new AI-powered Remix templates. The Gemini Spark feature requires a Google AI Pro or Ultra subscription in the US. Android users also get new photo filters called Moods, mimicking styles like 35mm film or 2000s digicam.
Google Photos ‘Clueless’-inspired virtual closet is now available on Android and iOS
TechCrunch AI · 24 September 2026
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