Google launches AI-powered virtual closet feature in Google Photos for US, Brazil, and India
Google has made its AI-powered virtual closet feature available to all users in the United States, Brazil, and India on both Android and iOS devices. The feature, first announced earlier this year, uses AI to analyze photos of users’ outfits and create a digital wardrobe that can be filtered by category and mixed and matched to generate new looks. Google says the feature is designed to assist…
What you can do with it
AI at Work →Create and mix outfits from your photos inside Google Photos
What you get You can generate visual ideas for styling clients.
Uses AI to identify clothing in photos and build a searchable, filterable virtual closet.
- Who for
- marketers, founders, support teams and operations
- Cost
- free
- Effort
- minutes
- Already included in
- Google Photos app
Use it for
- Plan outfits for content shoots
- Track clothing for resale or inventory
- Generate visual ideas for styling clients
Watch out Only available in the US, Brazil, and India
Key points from the news
- Google Photos virtual closet feature now available in US, Brazil, and India on iOS and Android
- Feature uses AI to create digital wardrobe from user photos and allows filtering and mixing outfits
- Google says clothing data is not shared with third parties; feature launches alongside Gemini Spark and other updates
The story so far
2 episodes →- Google launches AI-powered virtual closet feature in Google Photos for US, Brazil, and Indiathis story
Google Photos ‘Clueless’-inspired virtual closet is now available on Android and iOS
TechCrunch AI · 24 September 2026
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